Stay up to date with the latest insights on app distribution, localization, compliance, and growth strategies for the Chinese market. Our blog provides practical tips, industry updates, and best practices to help developers successfully launch and scale their apps in China.
The “Qinglang Campaign” is a series of internet governance initiatives launched by China’s Cyberspace Administration. This article explains the origins, goals, recent focus areas (especially 2025), and implications of Qinglang for app developers, platforms, and content publishers.
This guide explains how iOS developers can obtain an ICP filing (ICP备案) to publish apps in mainland China legally. It covers why ICP is required, who can apply, the filing steps, timelines, and solutions for foreign developers without a Chinese entity.
In the field of mobile apps, the Chinese market presents both significant challenges and opportunities for app developers. With over 1.4 billion people and a large user base of mobile devices, China has become a lucrative app distribution market. However, the Chinese app market differs from other countries in that a substantial number of third-party app stores are the primary channels for mobile app distribution. The absence of Google services and app frameworks has given rise to third-party app stores, which have become the main source of app distribution in China. These app stores are developed by tech giants like Tencent, Alibaba, Huawei, and Xiaomi, offering a variety of applications and services tailored to Chinese users.
Intellectual property (IP) refers to the creations of the human mind, such as inventions, artistic works, designs, symbols, names, and images. IP is protected by law through various types of rights, such as patents, trademarks, copyrights, etc. IP protection enables the creators or owners of IP to benefit from their work or investment, and to prevent unauthorized use or exploitation by others.
A SCC is a legal document that proves the ownership and copyright of a software program or mobile app in China. It contains a unique identification number, the name of the app, and the company that owns the certificate. The name of the app must match the name on the certificate. If the app name changes, a new certificate must be applied. A SCC is not a trademark, but it can be used to prove and protect the exclusive rights of the app developer in China.
