App Launch and Growth Services for China
We provide everything you need to successfully bring your app into China’s unique mobile ecosystem - from launch to long-term growth.
Our Core Services
We provide end-to-end support for launching and growing your app in China, helping you navigate the market efficiently and effectively.
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App Distribution
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Get your app listed across China’s top Android stores, with full support for store selection and publishing.
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App Localization
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Adapting your app’s content, interface, documentation, and backend infrastructure to align with the language, culture, and user expectations of the Chinese market.
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App Compliance
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Providing guidance and support to align apps with applicable Chinese laws, regulations, and industry standards.
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App ICP Filing
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Assisting with the application and acquisition of the required Internet Content Provider (ICP) filing for legal operation of Android and iOS apps in China.
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App Marketing
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Designing and executing tailored marketing strategies to enhance visibility, user acquisition, and brand recognition in the Chinese market.
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Analytics
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Delivering structured performance and user engagement insights to inform decision-making and continuous improvement.
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Copyright Registration
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Managing the process of securing copyright registration in China to safeguard intellectual property rights.
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App Monetization
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Establishing compliant monetization frameworks, including local payment integration and advertising solutions, to optimize revenue generation.
Launch Timeline
See how we guide your app from concept to live in the China market. Each phase details the essential tasks and estimated duration, helping you understand the process and expected timeline for a successful launch.
The total timeline may be affected by external factors such as the duration required for the development team to implement necessary adjustments, the MIIT filing review speed, app store review cycles, or force majeure (e.g. policy changes). We will proactively manage all submissions and provide status updates throughout.
Week 0 - Week 0.5
Preparation & Planning
This phase lays the foundation for a successful launch. We work with your team to clarify objectives, assess compliance needs, and align on the most efficient path into the China market.
- Assess app type, business model, and compliance requirements for China.
- Confirm distribution scope (single or multi-store, Android/iOS).
- Gather all app-related information and materials necessary for app store submissions, regulatory filings, and compliance approvals.
- Prepare a high-level launch schedule.
Week 0.5 - Week 3
Compliance & Licensing
Compliance is mandatory in China, and this phase ensures your app is legally eligible to operate. By securing the right filings and registrations, and addressing user privacy requirements, we help avoid regulatory delays and establish a solid legal framework for distribution.
- Review your app’s behavior and privacy policy; provide a checklist of compliance gaps.
- Advise on obtaining user consent legally, reading and collecting personal information, and using sensitive permissions (e.g., camera, location).
- Draft and submit ICP Filing for both Android and iOS apps.
- Apply for software copyright registration.
- Collaborate with your development team to implement necessary privacy and compliance adjustments.
- Verify if additional sector licenses are required (e.g., finance, healthcare, media).
Week 0.5 - Week 3 (in parallel with Compliance & Licensing)
Localization & Hosting
Adapting your app to the local environment is critical to user adoption. This phase ensures your app not only speaks the right language but also runs smoothly on China-based infrastructure, integrates the tools and features that Chinese users expect, and delivers a seamless experience from day one.
- Translate app interface and content into Simplified Chinese.
- Adjust UI/UX for local expectations (fonts, formats, cultural preferences).
- Integrate local service providers (Payment, AI, Analytics, etc.).
- Set up hosting and CDN in China to ensure fast, reliable performance for mainland users.
Week 3 - Week 4
App Store Submission
Publishing in China is more complex than in other markets. This phase manages the entire submission workflow - from account setup to asset preparation and store approvals - to maximize acceptance rates and accelerate time to market.
- Register developer accounts with Chinese Android stores.
- Prepare localized store listings, screenshots, and marketing assets.
- Submit Android app to selected stores.
- Enable iOS App Store China availability (if applicable).
- Track and respond to review feedback.
Week 4 - Long-term Operations
Launch & Ongoing Operations
This final phase brings your app live to Chinese users and establishes the foundation for continuous growth. We ensure the app is fully functional and compliant at launch, then support post-launch activities including marketing campaigns, user engagement, and monetization strategies.
- Verify payment integrations, push notifications, and API functionality.
- Perform final compliance validation and accessibility checks.
- Monitor regulatory updates and respond to compliance events to ensure uninterrupted availability.
- Initiate marketing campaigns to increase downloads and user engagement.
- Implement monetization strategies, including in-app payments and subscriptions.
- Monitor performance metrics and user behavior through analytics to optimize ongoing operations.
Ecosystem & Integrations
From app stores and operating systems to cloud providers, third-party services, and social media platforms, we support a comprehensive ecosystem to help your app succeed in China. Explore the logos below to see the platforms and services we can integrate with.
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