The NextAppMarket Blog

Stay up to date with the latest insights on app distribution, localization, compliance, and growth strategies for the Chinese market. Our blog provides practical tips, industry updates, and best practices to help developers successfully launch and scale their apps in China.

January 10th, 2023 EcoSystem

Exploring China’s Android Ecosystem: The Key Players, Platforms and Markets

Android is the leading mobile operating system in China, with a market share of 76%. However, Google has had a complicated relationship with China due to censorship issues. In 2010, Google stopped providing its services to China, including the Google Play Store and other Google services. This meant that Chinese smartphone manufacturers would have to develop their own versions of Android. Xiaomi was one of the first Chinese smartphone manufacturers to develop its own version of Android called MIUI. In 2014, Google announced that it would return to China with a new version of Android designed specifically for the Chinese market.

December 25th, 2022 Policy

Understanding App Privacy in China: From Legal Framework to User Awareness

App privacy is a hot topic in today's digital world, especially in China, where the internet industry is booming and the government is tightening its control over online activities. App privacy refers to how mobile applications collect, use, store, and share personal information of their users, and how users can protect their rights and interests in relation to their data. App privacy is important because it affects not only the security and convenience of using apps, but also the freedom and dignity of individuals in the online space.

November 2nd, 2022 Distribution

App Distribution in China 101: What You Need to Know and How to Do It

China is one of the largest and fastest-growing app markets in the world. According to Statista, China had over 1.6 billion mobile internet users and over 4.2 million mobile apps as of June 2020. The revenue from mobile apps in China is expected to reach $51.5 billion in 2021, making it the second-largest app market after the US.

October 25th, 2022 Distribution

How to Localize Your App for China: A Step-by-Step Guide

China is the world’s biggest app market, with more than 950 million smartphone users and revenues of $544 million in 2020. However, entering this lucrative market is not easy for app developers who want to reach the Chinese audience. App localization, the process of adapting an app to a specific language and culture, is a must if you want your app to succeed in China. But app localization for China involves more than just translation. It requires a thorough understanding of the local user preferences, competitors, regulations, and cultural differences that may affect your app’s performance and acceptance. In this article, we will guide you through the steps and best practices of app localization for China, and help you avoid some common pitfalls and mistakes. Whether you have an iOS or an Android app, you will learn how to prepare your app for a global audience, choose the right app store(s), optimize your app’s design and content, and market your app effectively in China.